The 3 Most Important Directory Items to a Local Business

Excited about getting
your business listed on this directory site?

A lot of other Australian business people are as excited as you.

That’s why we have a massive listing of local Australian businesses. However, you can’t just go through the motions.

You can’t think that this website will list your information after you go from page to page full of forms. This is not a form-filling exercise nor is it some sort of glorified data entry assignment. It’s more than that.

How Google Works in your Favor

If you think that you just need to get the right information at the right time for everything to fall into place, then you are sadly mistaken. It doesn’t work that way. It shouldn’t work that way.

Why? Well, you have to understand that local businesses have to become visible. For that to happen, not only do you have to use local directories such as this website, you also have to gain the attention of Google.

These two are not joined at the hip. Just because you did one doesn’t necessarily mean that the second factor will kick in automatically. It doesn’t work that way.

Filling Out the Form Properly

You have to make sure that when you fill out a form for a purely local listing, it should be formatted in such a way to get Google’s maximum attention. I know that the information I’m going to share with you below seems pretty straightforward.

However, believe me. There are a lot of things that seem straightforward that a lot of people are hell-bent on complicating. This is one of those situations.

The three most important listing items you need to get right

Please note that if you screw up any of the three items below, it’s going to be so much harder for Google to find you. Even if Google does find you and categorizes you as being located in a particular city, it’s probably not going to rank you all that highly.

Everything has to be in place. Everything has to be formatted properly. Everything has to be in the right location in our forms. Otherwise, you’re just rolling the dice.

That’s really what you’re doing. You’re taking a massive risk with your ranking. Given how competitive local SEO has become, this is the kind of risk you really cannot afford to take.

You need to get this done right. You need to make sure that the following three factors are presented properly and updated regularly.

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