As you’ve probably seen
through our directory, there are tons of listings out there.
In fact, there are so many Australian businesses from all over the continent of Australia. It really is mind boggling.
On a purely local basis, there is a huge amount of Australian businesses. That’s why Australia is one of the top immigration destinations in the world.
As you probably already know, whenever there’s a business, there’s a need for employees unless the business is so small that it can only be operated by one person. Sooner or later, when a business becomes really successful, it would need more and more team members.
Make your Listing Stand Out
Australia is in the blessed position of having a lot more businesses than people to staff those businesses. That’s why it turns to immigration.
It’s all about business formation. This is a nice problem to have. However, if you were the consumer and you’re looking for a wide range of products, merchandise, and services, this can be a very confusing situation.
It is no surprise that consumers often snap into certain predictable behaviors when they see a lot of choices. They either zero in on brand or they look for a name that sounds familiar and they just go with their instinct.
In other words, they play the game in such a way that sooner or later, they might get burned. It would be great if they come across information that can clearly help them make the right call at the right time to produce the right results each and every time.
Unfortunately, the cast majority of directory sites out there don’t do that. A lot of directory sites out there just simply list out information and let the customer beware.
We don’t do that here. This is why we built this platform using forms that help you make your directory listing shine out. It is our understanding and our hope that the more information you provide, the easier it would be for the consumer to make a final decision.
This also gives them a lot more power because they can make better decisions. They would be able to access a lot more information. This can lead to better decisions on their end.
To make this happen we have formatted our forms in such a way that enables you to make your directory listing shine out. However, just because you are filling out a form doesn’t necessarily mean that you are putting the right information on the right form using the right words.
I wish it was that simple and automatic. Unfortunately, that’s not the case. You have to put in a little bit more effort. You have to pay attention to details.
Most importantly, you have to understand the following strategies. They help you make your directory listings shine out.
If you’re able to do this, your listing will give you tremendous competitive advantage. However, if you turn a blind eye to these factors, your listing would not be any different from your competitors.
In fact, it’s highly likely that your listing would be very easy to overlook. How exactly do you make your directory listing shine out? Pay attention to the following.
Call to action
The first thing that you need to do is to make sure that the title of your listing calls people to action. When they see the listing, they would know what to do.
They would understand what you’re about. They would have a clear idea of what you have to offer. Most importantly, they would have some sort of idea on what kind of results you deliver.
It all boils down to crafting a call to action. Anybody can say that they are Joe’s Plumbing. Anybody can say that they cut hair.
Guess what? If you describe your business that way, nobody’s going to pay attention because everybody else in your line of work are doing the same thing.
You have to call people to action. When you do that, you draw their attention to what makes you special. That’s the bottom line.
At the end of the day, everybody has a question that they keep coming back to. This question was being asked yesterday. It’s being asked today. It’s going to be asked thousands of years from now.
It is intrinsic to the human condition. Everybody asks this question regardless of their language, where they come from, or what they look like.
The question is very simple. What’s in it for me? You have to answer this question. You have to understand that it exists.
You have to make your answer stand out in the most basic and raw way in your directory listing. Otherwise, it’s going to be too easy to overlook your listing. It doesn’t get any simpler than that.
The more local you are, the higher the chance somebody from your target area would pick you. Let’s say we’re comparing a dentist that covers the whole Melbourne area and a dentist that covers only a tiny fraction of the greater Melbourne metropolitan district.
There’d probably be more patients from the more narrow geographic area. This means that the more localized your business is, the better. Make sure your listing reflects this.
Are you offering a service that can be categorized in ten different ways? You may be thinking that this is a good thing. You may be thinking that this gives you many bites of the apple. Absolutely wrong.
You have to remember that human beings think in very simple terms. The reason why we do this is because we want to save time. We’re efficient thinkers.
Instead of automatically assuming that just because your business can be categorized in ten ways, that this is how the human brain works. This is how your customers will view your business.
Focus on how they actually think. Focus on what most of your existing customers categorize your business as.
If you’re able to that, you will get a competitive advantage. Guess what? The rest of your competitors are spreading themselves to thin.
Make your directory listing shine out by following the tips above. They definitely go a long way in helping you come out ahead.